5 strategies to attract customers

Attracting new customers is one of the most important and critical activities for any trader, regardless of its size. Growing the new customer base not only helps performance and turnover but also helps in brand loyalty and growth. If you want success in the medium and long term, you need to build and develop your customer acquisition strategy. Below, we mention 5 effective strategies that are implemented by renowned brands, designed to stimulate the attraction of customers.

1. Start with a strategy
   It doesn’t matter if you are a trader of large, medium or small size, the important thing is to have a well-defined medium-long term strategy. It is proved that your chances will be over 300% to succeed, compared to traders who have not put in place such a strategy. You can start by implementing our recommendations:
   a) Research– find out everything about your existing customers, so you can establish real characteristics of the buyers. This way you will know exactly who you are addressing and what profile your buyers have, and in a short time, with a correct address, you will get an explosion in the growth of new customers.
   b) Set a budget – the figures are important and you need to know from the start how much you can afford to invest, so set the acquisition cost for a new client. Add up the marketing and sales costs and divide by the number of customers acquired to find out the cost of acquiring a customer.
   c) Adapt – Develop a sustainable strategy that can evolve together with the needs of your customers but also with the dynamic and constantly changing market context (see especially the pandemic context).
2. Capture customers with compelling marketing content
   Connecting with customers is essential to boosting growth and many companies worldwide are investing in marketing content, being one of the most effective ways to reach new customers. The content you create defines your products and the target of the customers you’re targeting, so think about whether what you’re promoting now resonates with the audience you want to reach. It’s worth experiencing a while when it comes to marketing content, it’s worth testing several scenarios because it’s possible that at some point you’ll be surprised at the way certain audiences react to a content you didn’t believe in at first. Keep in mind that it may take some time to explode, until then make sure you have enough content and well-defined marketing actions.
3. Use multiple promotion channels
   Promotion channels are the ways you communicate with your potential customers. Blog, vlog, newsletter, SMS, e-mail, video, etc. are just a few types of Communication channels that most companies use.
   a) Social networks – Facebook, Instagram, TikTok or YouTube through organic or paid promotion
   b) Virtual events, live – webinar
   c) Influencers – people who are willing to promote services and products to their followers

Our TOP partners do not rely on a single promotion channel to reach customers, but use multiple channels. If you’re not using them yet, try several platforms and see what works best for you. Then you can optimize the costs and you can focus only on the channels that really work and bring you benefits.

4. Offer customers flexible payment options
   Another practice through which you can attract new customers is to give customers options on how they pay, especially during this period. The acceleration of electronic and physical commerce (in stores) in the last year is also due to the credit system that TBIPayputs at your disposal: standard instant credit (6-60 months) or the loan “Buy now, Pay later” (Quattro product, 4 installments without interest). More specifically, the acquisitions of products and services in installments increased by 215% in the first 3 months of the year (worldwide) VS the same period last year. These forms of flexible payments are currently the fastest growing payment methods in the world and at the same time an excellent tool for attracting new customers. That is why it is important to promote the purchase of products and services in TBIPay installments in any marketing communication.
5. Retain existing customers
   Another vital aspect for the development of your business is that of retaining and retaining existing customers. What does that mean? If you managed to bring in a new customer, you will have to do your best to build a relationship with that client, to know him, to know everything about him and to keep him for as long as possible because it is much more expensive to attract new customers than to keep the existing ones. Focus on establishing a long-term relationship:
   a) Give your customers the best experience from which they understand that only you find the best services;
   b) Listen to what your customers have to say and take action according to the feedback they send;
   c) Optimizes the customer loyalty strategy.