We launched our leading BNPL solution for in-store purchases

We officially launched of our leading Buy now, Pay later split in 4 (BNPL) in physical stores as it has already been available in e-shops in Greece. Starting of July, Greek consumers have access to this convenient payment method in a wide network of over 100 merchants (out of our network of 700 partners) from various of industries, allowing them to split the total cost of any purchase into 4 installments with zero interest.

Through this launch, we empower consumers and businesses in Greece to access affordable and flexible payment options, shopping online or in-store through an innovative experience.

Whether offered online or in-store our flexible payment solution encourages people who want to buy certain products of a lower value without using their own funds or applying for a loan with interest to purchase more and benefit from a seamless payment option. At the same time, the Buy now, Pay later solution helps merchants across all industries to address a wider consumer base and boost their sales.

“We’ve witnessed an accelerated move towards e-commerce and the way people shop, save and pay in the past years and as in-store shopping is returning to normal. It is only natural that consumers across all our markets demand seamless and convenient payment methods like BNPL. By offering this innovative solution omnichannel, we give merchants more tools to increase their sales and build stronger relationships with their clients and to customers more options to meet their shopping needs”, says Kostas Tovil, Market Leader, tbi bank Greece.

In Romania, as BNPL leader, we offer the payment solution in 4 installments with no interest rate to all its partners’ network, no matter if it’s online or physical store. Since our launch in Greece, merchants and customers in the county benefited from its innovative and fully online technology, with a very simple and fast sign-up process that takes only minutes, which can be now accessed omnichannel as well.

We started our operations in Greece three months ago, with support from top-notch strategic partners like Softelligence and FintechOS, which ensured digital processes and technologies on the new market.

In the upcoming days we will announce more leading merchants from different industries that are now offering the Buy now, Pay later solution to the customers.